
(Unit : points)
Customer Satisfaction Survey : Classification, 2018, 2019, 2020, 2021 Table.
Classification |
2018 |
2019 |
2020 |
2021 |
S-OIL |
65.4 |
66.8 |
67.6 |
68.2 |
Average of domestic competitors |
61.8 |
64.1 |
64.9 |
66.1 |
Korea Net Promoter Score conducted by the Korea Management Association Consulting

(Unit : stations)
Domestic Market Share : Classification, 2018, 2019, 2020, 2021 Table.
Classification |
2018 |
2019 |
2020 |
2021 |
No. of nationwide service stations |
11,600 |
11,503 |
11,425 |
11,186 |
No. of S-OIL service stations |
2,148 (18.5%) |
2,156 (18.7%) |
2,165 (18.9%) |
2,150 (19.2%) |
Market share for retail light oil product |
22.6% |
23.7% |
26.0% |
26.5% |
Based on service stations in business. (estimated by S-OIL)

(Unit : cases)
Violation of Laws related to Product/service Information & Labeling : Classification, 2018, 2019, 2020, 2021 Table.
Classification |
2018 |
2019 |
2020 |
2021 |
No. of violations |
0 |
0 |
0 |
0 |

(Unit : ★)
Environmental Quality Evaluation on Automotive Fuel : Classification, 2018, 2019, 2020, 2021 Table.
Classification |
2018 |
2019 |
2020 |
2021 |
1H |
2H |
1H |
2H |
1H |
2H |
1H |
2H |
Gasoline |
★5 |
★5 |
★5 |
★5 |
★5 |
★5 |
★4 |
★5 |
Diesel |
★5 |
★5 |
★5 |
★5 |
★5 |
★5 |
★5 |
★5 |
The Ministry of Environment has been evaluating ratings of vehicle fuels every 6 months since 2006 by taking gasoline and diesel samples from terminals and service stations of each refinery which are located in the metropolitan area and commissioning the Korea Institute of Petroleum Management for test. From 2020, the evaluation expanded nationwide due to the Special Act on Air Environment Improvement in the Air Management Areas. (the highest rating ★5).

(Unit : times)
Inspection on Product Quality and Facilities of Service Stations & LPG Filling Stations : Classification, 2018, 2019, 2020, 2021 Table.
Classification |
2018 |
2019 |
2020 |
2021 |
Quality inspection |
14,300 |
12,833 |
9,283 |
8,604 |
Facility inspection |
1,450 |
1,597 |
2,044 |
1,881 |

(Unit : %)
Abnormal Product Detection Rate : Classification, 2018, 2019, 2020, 2021 Table.
Classification |
2018 |
2019 |
2020 |
2021 |
S-OIL |
1.6 |
1.2 |
1.1 |
0.7 |
Average of domestic refiners |
2.3 |
1.5 |
1.2 |
1.2 |

(Unit : stations)
Trustworthy Service Stations : Classification, 2018, 2019, 2020, 2021 Table.
Classification |
2018 |
2019 |
2020 |
2021 |
No. of Trustworthy Service Stations |
1,829 (85.1%) |
1,898 (88.0%) |
1,909 (88.2%) |
1,890 (87.9%) |

(Unit : cases)
Violation of Laws related to Health & Safety Impacts of Product/service : Classification, 2018, 2019, 2020, 2021 Table.
Classification |
2018 |
2019 |
2020 |
2021 |
No. of violations |
0 |
0 |
0 |
0 |

(Unit : cases)
VOC Handling Performance : Classification, 2018, 2019, 2020, 2021 Table.
Classification |
2018 |
2019 |
2020 |
2021 |
Total |
371,052 |
392,423 |
865,856 |
923,603 |
Call counseling |
203,388 |
228,719 |
165,919 |
170,398 |
ARS Self counseling |
143,604 |
139,548 |
56,092 |
37,660 |
1:1 chat counseling |
24,060 |
24,156 |
38,193 |
61,309 |
Chatbot counseling |
- |
- |
605,652 |
654,236 |

(Unit : cases)
Complaint VOC Handling Performance : Classification, 2015, 2016, 2016 table.
Classification |
2018 |
2019 |
2020 |
2021 |
Total |
4,520 |
3,421 |
3,193 |
3,001 |
Bonus card & associated card |
1,876 |
1,623 |
1,385 |
1,241 |
Promotion & gift card |
1,022 |
613 |
248 |
306 |
Service, transportation, etc. |
1,333 |
1,036 |
1,399 |
1,368 |
Quality |
289 |
149 |
161 |
86 |

(Unit : business days)
Time Spent on VOC Handling : Classification, 2018, 2019, 2020, 2021 Table.
Classification |
2018 |
2019 |
2020 |
2021 |
Inquiry VOC |
0.8 |
0.6 |
0.7 |
0.6 |
Complaint VOC |
2.5 |
1.5 |
1.9 |
2.9 |
Rate of VOCs closed within designated window |
100% |
100% |
100% |
100% |
Designated window : 2 business days for inquiries, 5 business days for complaints

(Unit : %)
Top of Mind Awareness in TV Advertising : Classification, 2018, 2019, 2020, 2021 Table.
Classification |
2018 |
2019 |
2020 |
2021 |
S-OIL |
55.9 |
62.6 |
- |
61.5 |
Average of domestic competitors |
8.3 |
5.1 |
- |
4.1 |
Based on tracking check result of advertising impact by EMBRAIN which is a professional research institutions.
There was no TV advertising in 2020.

(Unit : cases)
Violation of Laws related to Marketing Communication : Classification, 2018, 2019, 2020, 2021 Table.
Classification |
2018 |
2019 |
2020 |
2021 |
No. of violations |
0 |
0 |
0 |
0 |

(Unit : times, persons)
Fair Trade Training : Classification, 2018, 2019, 2020, 2021 Table.
Classification |
2018 |
2019 |
2020 |
2021 |
No. of trainings |
10 |
5 |
1 |
2 |
No. of participants |
329 |
264 |
414 |
516 |

(Unit : cases)
Review_stitle_0210 : Classification, 2018, 2019, 2020, 2021 Table.
Classification |
2018 |
2019 |
2020 |
2021 |
No. of anti-competitive behaviors |
0 |
0 |
0 |
0 |

(Unit : cases)
Violation of Laws related to Customers' Personal Information : Classification, 2018, 2019, 2020, 2021 Table.
Classification |
2018 |
2019 |
2020 |
2021 |
No. of violations |
0 |
0 |
0 |
0 |

(Unit : KRW in million)
Sales Performance : Classification, 2018, 2019, 2020, 2021 Table.
Classification |
2018 |
2019 |
2020 |
2021 |
Total |
Domestic |
10,470,542 (41.1%) |
10,804,483 (44.3%) |
7,667,555 (45.8%) |
12,379,125 (45.5%) |
Export |
14,992,753 (58.9%) |
13,589,497 (55.7%) |
9,067,949 (54.2%) |
14,824,714 (54.5%) |
Total |
25,463,295 |
24,393,980 |
16,735,504 |
27,203,839 |
Fuel products |
Domestic |
8,876,167 |
8,936,175 |
6,355,088 |
9,979,639 |
Export |
11,250,310 |
10,072,340 |
6,279,904 |
10,211,131 |
Sub-total |
20,126,477 |
19,008,515 |
12,634,992 |
20,190,770 |
Lube products |
Domestic |
297,206 |
274,018 |
235,925 |
515,937 |
Export |
1,338,160 |
1,242,028 |
1,002,456 |
1,839,772 |
Sub-total |
1,635,366 |
1,516,046 |
1,238,381 |
2,355,709 |
Petrochemical products |
Domestic |
1,297,169 |
1,594,290 |
1,076,542 |
1,883,549 |
Export |
2,404,283 |
2,275,129 |
1,785,589 |
2,773,811 |
Sub-total |
3,701,452 |
3,869,419 |
2,862,131 |
4,657,360 |